Emily felt her branding colors were outdated and no longer aligned with her desired image. Although the gold and jade green are associated with luxury for

her primary clientele—Chinese clients—she came to realize it conveyed an outdated traditional aesthetic. Since these colors had been part

of her branding for some time, she hesitated to implement a complete overhaul.

To modernize Emily's branding while preserving its core identity, I introduced a palette of

tinted colors that complemented the original hues. For formal materials and signage, I retained the classic gold and jade green but incorporated gradients and subtle design elements to breathe new life into the visuals, enhancing freshness while maintaining the luxurious impression. In contrast, for digital marketing graphics, I utilized a more contemporary color scheme, resulting in a cleaner, trendier look that kept the focus on the

real estate information.

The revitalized branding led to a noticeable increase in Emily's social media followers, as the fresh and modern aesthetic resonated with a broader audience. The updated digital marketing graphics successfully attracted new clients, resulting in a significant uptick in

inquiries and consultations. Additionally, the website experienced a marked increase in

visitors, driven by the engaging content and cohesive branding that effectively showcased her luxury offerings. Overall, the enhanced branding strengthened Emily’s

market presence and contributed to tangible growth in her business.